Guitar Hero like toys – Flat toys produce music

Paper Jamz guitar, drums and amplifier

Just like Hot Wheels Stealth Rides from Mattel, Paper Jamz joins the trend of flat toys. The Paper Jamz is a creation of WoWee Toys and is going to be anounced at Toy Fair in New York in February 2010. It consists in 6 toy guitars, 6 drums and an amplifier.

The toys will be around an inch thick (and the amplifier is made of cardboard) and they already come with 3 built-in songs. To play you strum the cords that are drawn on the guitar, for example (they’re drawn, there are no actual chords). There’s also a karaoke mode and freestyle for kids want to go all out with it.

Creators at Wowee Toys admits Apple played a part in drawing some inspiration for their Paper Jamz line through Apple’s line of I-pods and other creative products where design and functionality is met. Plus, according to a Wowee spokesperson, it also allows them to lower costs of production while being an innovative product.

The cost for the whole set is $65 and is for kids 8-12 yearsold. It will be in stores in Fall 2010.

You can also read about it here: http://money.cnn.com/2010/02/02/news/companies/wowwee_paper_jamz_toys/index.htm

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