Robotic toys had a good deal of success and awards at New York’s Toy Fair 2010. Cepia’s Zhu Zhu Pets won the Toy of the Year (TOTY).
It also won Innovative Toy of the Year, ahead of other industry giants like Mattel, showcasing their Mindflex game and Spin Master’s Air Hogs Zero Gravity Laser car in the same category.
It also won, surprisingly, Girl Toy of the Year, against other regular fashion dolls for this market category.
Zhu Zhu Pets basically won every other category they entered. By the way, Zhu Zhu Pets are these robo hamsters that have very simple artificial intelligence behaviors that allow them to react to the environment’s interaction and go and explore rooms by themselves. Pretty neat, I might get some… as they’re on Amazon right now, I know these had some out of stock issues maybe they still are in stock there: http://actionfiguresbuff-jon.com/amazon/zhu-zhu-pets
Lego also made a good impression at the Toy Fair, where Lego’s Mindstorms NXT 2.0 won the Educational Toy of the Year award. A robot toy that makes kids smarter instead of the nowadays opposites. It’s not cheap though (well maybe it is if you want to provide your kids with the best). Lego already has them: http://actionfiguresbuff-jon.com/lego/lego-mindstorms-nxt-2
You can also read some more here: http://www.robots-dreams.com/2010/02/robot-toys-capture-top-toy-of-the-year-awards.html